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Finding and Evaluating the Market Opporunities for Office Products and Computer Consumables
Finding, evaluating,
Developing and exploiting market opportunities in the Office Products and Computer Consumables business.
Establishing long-term
beneficial business relationships
And staying with you
as a helping hand.
Incartek (and its predecessor consultancy, Opportunity Europe Ltd) has been identifying market opportunities and helping companies exploit them since 1987.
A market opportunity is not just a product at a competitive price:
" the channels have to be selected
" they have to be resourced
" the product has to be known
" demand has to be created
" USP's have to be clear
" And above all sound long term business relationships are vital - with complementary objectives and compatible chemistry
There have been many change in EVERY industry
" internet and e-commerce
" emergence of China and South-East Asian countries as opportunities and threats
" power channels
" outsourcing
" low cost telemarketing
" standardisation of products and expectations
" market changes have to be anticipated. They come quickly.
Keys to success are changing
We say 'Information is key' at the same time we kill the ways of making the information a useable asset.
Incartek therefore:
identifies the markets - main and nice
fairly evaluates showing the threats and the risks
recommends resourcing and finds suitable business partners.
WE DO NOT RECOMMEND AND LEAVE - WE STAY WITH THE PROJECT HELPING YOU TO MONITOR SUCCESS AND TO CHANGE THE PLAN IN THE LIGHT OF MARKET CHANGES AND UNEXPECTED OPPORTUNITIES.
Daniel Roberts is a well known figure in the European electronic supplies and peripheral products industries. A consultant to it since 1987 he provided strategic guidance to Kodak, Verbatim, Memorex, EMC2 ICI Imagedata - some projects as an associate of Arthur D. Little.
As an export management consultant he set up distribution networks and/or production facilities for several US companies - Jetfill, Toner Plus, PM, ATI, Majestic International as well as computer leasing companies.
In late 1996 he was asked by a group of European private labellers to establish a master distribution company in the compatible inkjet cartridge business taking US and European (principally German) technology and quality standards and Chinese manufacturing. Thus the Container Club, which he directed, was born. He established a long term strategic relationship with a Chinese manufacturer, which continued until 2005. The Container Club was Europe's largest master distributor of compatible cartridges.
Prior to 1987 he was Director of Product Planning for Unisys, and Director of Planning for the international operations of Memorex. In all, he has over 30 years experience in aftermarket distribution.
He attended the City University, London where he studied economics, statistics and MSc management science. He also qualified as a chartered management accountant and has a working knowledge of five languages.
His consulting company, Incartek started in 2004, and holds three patents (granted or pending) in the design of inkjet cartridges.
Ink Cartridge Technologies Ltd
71 Brompton Farm Road
Strood, Rochester, Kent, ME2 3QX
England
Tel +44(0) 845 8386 286
Right Digital CameraChoosing the right digital camera for general use can be more challenging than actually taking a good picture. Like all things ..... Fax +44 (0) 1634 291388
Mobile +44(0) 7785 221688
e-mail: info@incartek.com
www.incartek.com
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